We are deeply saddened to hear the news of Jay Adams’ passing. He brought so many gifts to skateboarding, and to our lives. Jay was a friend, a brother, father, surfer, skateboarder, and most importantly, a legend.
In the 1970’s a new generation of skateboarding was born. Sidewalk surfing would never be the same again thanks to Jay and the Zephyr skateboarding team. Their unique culture and style inspired millions, and continues to inspire people today. Jay Adams’ style was so original and full of finesse that even today, after all these years of skateboarding progression, he still sets the gold standard for surfskate style.
Jay operated from the heart. One day he was out skating with Tony Alva and he witnessed Tony take a nasty slam on the Marine Street hill, just a few blocks north of Venice. They deemed that hill un-skatable, and Tony swore he’d never skate again, though we all know he got over it because he went on to be one of the most influential skateboarders in history.
Inspired by such tales of Jay’s exploits, Greg Falk and Neil Carver went on to spend several years engineering and perfecting a surf-style skate truck for that same ‘unskatable’ Marine St. hill. Jay taught us all that with perseverance and heart there’s nothing that can stop you. That is what true skateboarding is all about. That there was a local legend who so truly embodied the authentic ethos of surfskate was such an influence on the creation of Carver that we can’t imagine being where we are today without him. So now every time your hand hovers just above the pavement as you get low-slung in a deep railed carve, remember Jay and the gifts he gave to us all.